SERC SouthEast Roasters Consortium 2018

12th Annual SouthEast Roasters Consortium! 

Registration Pricing

Tickets are $125.00 paid online. Tickets will be sold at the door but paying online makes it easier for us to budget and supply food and drink and other supplies so please register and pay online. 

Payment options are below.

Sponsorship Options Available and Appreciated

Level 1 Sponsor:

  • Includes 1 registration ticket
  • 2 foot x 2 foot logo print on Level 1 Banner
  • 2 foot x 6 foot text print for company name on Level 1 Banner

Level 2: Sponsor:

  • Includes 1 registration ticket
  • 1 foot x 1 foot logo print on Level 2 Banner
  • 1 foot x 3 foot text print for company name on Level 2 Banner

Sponsor options are below.

Check out our sponsors websites, SERC doesn't happen without them.

Room Block at the Wyndham Garden Busch Gardens Area, 201 Water Country Parkway

A room block rate of $99.99 is available. For reservations at this price, please call 757-253-6444 between 9am and 6pm.

Schedule of Events

Friday March 23 Late Afternoon Onward

  • Connect with old friends and make new friends
  • Beverages will be provided starting around 5:00
  • Hors d'oeuvres will be provided starting around 6:00

Saturday March 24

Morning Programming

  • Breakfast will be provided
  • Cupping
  • Calibration
  • Difference From Control Triangulation
  • Lunch will be provided

The morning will focus on Difference From Control Triangulation Cupping. We will discuss how and why roasting professionals use triangulation cupping in quality control. We will discuss how we calibrate to a scale as a sensory analysis group. We will cup 6 tray tables and calibrate our descriptors and our scores Q Grader Exam Style. We will cup 6 tray triangulation tables and scale how different from control the odd cup out is perceived to be.

    Afternoon Programming

    • Roasting Challenge - Profile Migration From Ikawa To Production
    • Quality Control Challenge - Difference From Control Triangulation
    • Olfactory Bingo
    • Dinner and refreshments will be provided
    • 5:00 pm Raffle Drawing for a copy of Book of Roast (Thank you Roast Magazine!)

    This year’s roasting challenge will be transitioning a profile from a micro roasting device to a drum roaster. The Academy of Coffee Excellence has 3 Ikawa Pro Roasters and 4 drum roasters available for this challenge. It is very possible that even more equipment will be showing up.

    The attendees will be broken into small groups. Each group will be given 300 grams for their Ikawa Profiling to dial in their best roast. Then the teams will be given enough for 3 batches on their drum roasters. The challenge will be to match the Ikawa profile and verify it with a blind Difference From Control Triangulation Cupping.

    Another sensory activity that will be going on will be Olfactory Bingo. With our ScentONE kits and our Le Nez kits we will have constructed 5x5 Olfactory Bingo Cards.


      Sunday March 25 Morning

      Morning Programming

      • If you are still here you are helping to clean up
      • If you are not cleaning up plan on saying farewell Saturday night
      • Whether you stay over Saturday night and leave Sunday is up to you


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