Why cupping should be taken seriously?

by Todd Arnette February 24, 2018 1 Comment

Why cupping should be taken seriously?

When cupping we follow a protocol so that we can have the same experience with the coffee and be consistent. As cupping instructors, we also tell cuppers to be honest with the coffee. What does that really mean?

The Coffee Quality Institute's Q Graders sample roast to a specific protocol, grind and cup to a specific protocol, score to a calibrated methodology and submit a detailed report. 

As a general guide, a grower produces one harvest (or a primary harvest) per year. When they send their coffee sample into the Specialty Coffee Association and CQI for evaluation, the Q Graders assigned are placing a quality value on that coffee that will directly translate to a financial value. At the risk of sounding melodramatic, when cupping this coffee one is asked to tell a grower what the value of a year's labor is. When people come to the Academy of Coffee Excellence for roasting, sensory, green coffee, brewing, food safety, or quality assurance training I impress this concept upon them.

Being randomly selected by CQI and SCA to officially evaluate a sample for a Q Score is an honor and a privileged that I take very seriously. This is why cupping should be taken seriously.



Todd Arnette
Todd Arnette


1 Response

Peter Thomas
Peter Thomas

September 28, 2018


I hope you are the right person to discuss about the updated Database from Tea and Coffee Industry.

We have the complete contact details of Director, CEO, Owner, Buyer, F&B directors, Spa managers, Mass merchants, Retailers, Manufacturers, Caterers, Distributors, Importers and other key decision makers from Cruise Lines, Grocery Stores, Hypermarkets, International Buyer Delegations, Cafes, Coffee shops, Sandwich shops, Tea Rooms, Specialist & Contract Caterers, Food-to-go Chains, Supermarkets, Department Stores, Vending, Attractions, Wholesalers / Distributors, Bakeries, Delis, Local, Authorities, Travel Catering, Transport Hubs, Sports / Gym & Leisure, Venues, Resorts, Hotels, Wholesalers, Restaurants, Shops and many more.

Kindly mention below the details so that I can provide you few free samples for your reference:

Target Industry:
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We can also provide you attendees list or exhibiting companies from all trade shows and exhibitions.

Looking forward to continued success with you.

Best Regards,
Peter Thomas

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